Deviancy occurs when an individual opposes the rules of conduct laid out by the society in which they live. So deviancy can take many forms; the more extreme being illegal. Wearing your pants on backwards is deviant behavior in our American society (at least it used to be). Here in San Francisco the multitudes of people are all from different societies; making it difficult to discern what behavior may be considered deviant to each sociological group. Deviance occurs for many reasons: Some do it to get attention (a form of advertising. Some deviate to get by (selling drugs or prostituting because other employment options didn't pan out). Some do it because their society’s rules seem wrong and they become a voice for change. Whatever an individual’s reason for indulging deviant behavior; it is only deviant to those ignorant of the need for that deviancy. The morality of deviance all depends upon your point of view, the span of your world view. As a behavior it is right and it is wrong to one and the other.